Uniting needed to visually represent its working method: a community-based approach that leverages its agencies to co-create immersive, tailored experiences for their clients.

This led to the idea of the logo, a dynamic shield composed by two lines that intersect to generate infinite shapes, symbolizing the infinite possibilities offered to Uniting's stakeholders.

With this visual identity, we wanted to represent the bold and dynamic spirit of the Group and its people. The shield and its shapes become the key visual of the entire identity and are used to communicate the Brand in all its forms.

Illustrations also play a fundamental role in the storytelling, serving to represent the universe of Uniting, its values, the corporate vision, and, most importantly, the people involved: the Uniters.

It is a fully customizable identity: the shield can be filled with illustrations, photographs, and patterns, allowing the Uniters, the members of the Uniting group, to freely express their creativity.

The production of materials also extended to the headquarters, where environmental graphics and signage were designed to visually align the building with Uniting's new aesthetic.

In addition to the wayfinding, the doors of the rooms where the Uniters work and collaborate were graphically decorated.